Why DID I CREATE RESEARCH WINGWOMAN?
Most businesses don’t avoid doing market research data because they don’t care about making data-driven decisions. The problem is that they’re forced to choose between risky DIY or potentially overspending for expertise they cannot cost-justify for a given project.
I've seen the ripple effect of decision-making gone wrong with well-intentioned but misguided use of research, from winging it with DIY to overreliance on online searches for relevant public information, AI, syndicated studies, retail data, etc. But the fear of expensive agencies drives people to do the best they can with what's available to them at the time.
My goal is guide decision-makers at companies of all sizes and stages and be a safety-net for executing custom research studies for specific brand questions. I help businesses assess their situation and resources, figure out when it's safe to DIY vs. when it's smart to turn to experts or an agency, and am there for as much (or as little) support is needed to get the job done.
We'll define the REAL business questions to answer. What’s at stake? What key decisions do you need to make?
I ask all the clarifying questions so that we are on target and avoid sidetracks like the curiosity trap of adding unnecessary "nice to know" research rather than just what's essential or cost-justified.
We'll choose the right approach for your budget, timing, goals and ensure it considers all stakeholders.
I ensure you do not overspend unnecessarily nor underspend on make-do alternatives in ways you or stakeholders regret later.
We'll avoid wasting money on the misguided methods, mismatched samples, or wrong-sized DIY platforms.
I take my decades of experience and protect you from making mistakes you might not realize until it's too late.
