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A "WING" OF Fordis Consulting

 Research Wingwoman

A non-agency consulting service that gives you expert market research guidance, without overbuilding, overspending, or second-guessing your data.

Market Research Data Solutions for Lean Budgets and Big Decisions

Guidance for scrappy businesses stuck between risky DIY and potentially expensive agencies.

If you have a survey to write, a vendor quote, or a research idea that feels daunting, I help you turn it into a clear, confident plan. No jargon. No judgment. Just an experienced partner in your corner.

Not sure what you need yet? No worries. Bring the messy version! We will figure it out.

Who This Is For

  • Seekers of right-sized research for real-world budgets.
  • Companies that want research but don't have a research department
  • Founders, lean marketing teams and product teams with big questions but limited resources
  • Anyone in marketing, innovation or product roles who wants guidance instead of guessing
  • People wanting a risk-free way to increase their knowledge and confidence for future DIY.

Wondering why you should use a research wingwoman?

 Click to Learn Why!
Why Research Wingwoman | A Better Option Than DIY Or Agencies

What makes this different than DIY or agencies?

If you do not have a research department, most of the time you are stuck choosing between doing it yourself and hiring an agency. Both choices can feel stressful, risky, and more expensive than they look at first glance.

The DIY Path Risks

You write your own survey, rely on AI, pick a panel vendor, and cross your fingers that you will get something useful back.

  • Hours lost to searching for the "right" solution and learning best practices
  • Guessing about sample size and targeting
  • You don't know what you don't know
  • Worry that the data might be flawed or biased
  • Not sure how best to apply data to address the issues

The "All-In" Agency Path Expense

You get a polished proposal with a big price tag and more bells and whistles than you truly need.

  • Overbuilt studies that break or stress your budget
  • Not knowing how to negotiate for best value vs. price
  • Pitch decks & promises that are impressive but seem too good to be true
  • Staff who execute were not involved in the original sales process
  • Concerns about scope changes, budget increases or agency fees

An Alternative or Middle Path

Research Wingwoman is an alternative. It is here for anyone who says:

  • I want to do this well, but I do not need a full agency
  • I want to protect my budget and still get real answers
  • Doing this by myself with DIY is time-consuming and AI feels risky
  • I want someone experienced on my side, looking out for my best interests, not selling me more

You get an experienced, objective partner who helps you plan and run research that fits your stage, your resources, and your goals. No upsells. No mystery markups. No judgment if your first draft is messy...or you don't even know how to start.

Start Here!

New here and not sure where to click first? Start with a short chat or a quick email!