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HOW DO WE DO this?

Services

Research Strategy Sessions

Bring me your wishlist of what you want to accomplish. I will ask you clarifying questions until we distill down to what really matters and use that as a springboard for strategy.

DIY-Plus Guidance & Recommendations

You run the study on a DIY platform; I help design, review, and interpret so it’s done right. Think of it as a research safety net.

Project Oversight / Quality Check

Already hired an agency or vendor or have one in mind? I sit on your side of the table and make sure everything stays rigorous, fair, and useful.

Fractional Insights Partner

Ongoing support as your part-time Head of Insights: strategy, vendor selection, methodology design, and exec-ready storytelling.

Services

Every Research Wingwoman service is delivered personally by me, Lara. No junior handoffs, other employees and no hidden teams. The goal is simple: help you run research that feels smart, right sized, and doable.

Strategic research planning and method selection

Turn your business question into a research plan. We choose the the methods to accomplish the goals that fit your stage.

Agency & vendor quote sanity checks & price negotiation

I offer recommendations as to vendors or platforms I know to be the best fit to achieve your goals. I compare proposals, translate jargon, flag red flags, and suggest adjustments so you do not overspend or overbuild your study.

Screener, survey or discussion guide design support

I can offer ideas, templates, or customzations for screening questions, surveys or discussion guide. Or bring your draft. I help you tighten questions, simplify language, remove bias, and build a flow that leads to clean, useful data.

Fieldwork support and quality checks

Low incidence, weird response patterns, confusing open ends. I help you monitor what is happening in field and adjust before it is too late.

Interpreting results and next steps

Too many numbers, charts and tables and no idea what it all means. I help you pull out the story, the key findings, and the next moves you can act on.

How To Get Started

  1. Book a free 20 minute consultation
  2. Tell me what your goals are and where you feel stuck
  3. I'll sketch out possible paths, discussing pros & cons of each
  4. You pick the level of support that feels right for you, your team and budget.
  5. I am there for you based on your specific needs for involvement, using more or less time as needed.

You stay in control of the project. I bring experience, structure, and a confidence-inspiring voice of reason.

I am your advocate, safety net and research wingwoman. My aim is to give you confidence and peace-of-mind to gather and leverage quality data and transform it into business insights, even if without prior experience in custom or primary market research.

Book a free 20 minute consultation Send Lara an email