Case Studies
Quick, confidence-boosting research support for brands that want clarity without overspending. Here’s how founders and teams used Research Wingwoman guidance to save money, reduce stress, and make decisions they feel good about.
Positioning Clarity for a Snack Brand
Industry: CPG Snacks
The Challenge: Seven possible directions. No alignment. Zero confidence.
What I Did: Built a lean, clarity-first study to evaluate all seven options.
- One clear recommendation teams could rally around
- Lean, fast, budget-smart design
- Immediate cost savings + a faster path to launch
Refrigerated Meal Brand Simplifies Vendor Scope
Industry: Refrigerated Prepared Meals
The Challenge: A proposal packed with impressive (but irrelevant) extras.
What I Did: Tightened the design, refocused goals, and kept only what mattered.
- Cleaner, faster research plan
- Full insight coverage with half the clutter
- Leadership alignment around the trimmed-down scope
Beverage Brand Keeps All Insights, Cuts $18K
Industry: RTD Beverages
The Challenge: A multi-phase agency plan that looked gorgeous — and wildly oversized.
What I Did: Streamlined everything while protecting the insights leadership needed.
- Lean, practical, decision-ready plan
- All essential insights delivered for less
- Smoother internal approvals
Start-Up Founder Avoids $8K in DIY Data Mistakes
Industry: CPG Snacks
The Challenge: A well-intentioned DIY questionnaire structured in a way that would produce unusable data.
What I Did: Rebuilt the survey logic, flow, and sampling.
- Avoided wasted fielding spend
- Delivered valid, reliable data
- Empowered team to handle DIY better going forward
Edibles Brand Expands Into 3 New States
Industry: Cannabis Edibles
The Challenge: Urgent state-level insights needed for expansion decisions.
What I Did: Delivered a concise, insight-rich scan with demand signals and competitive whitespace.
- Clear playbook for expansion
- Sharper product + messaging strategy
- Confident leadership alignment
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