About Lara, Your Research Wingwoman

I am Lara Fordis, the person behind Research Wingwoman. Since 2013, I have worked as a market research and consumer insights consultant for brands in CPG, food and beverage, wellness, cannabis, tech start-ups, and beyond.

Along the way I kept meeting smart founders who had big questions and no research team. They either tried to figure it out on their own or felt pressured into agency proposals that did not fit their stage or budget. I knew there had to be another way to support them.

Research Wingwoman is my answer to that. I bring the experience of a seasoned researcher and the personality of a friendly co-pilot. I explain things in plain language, share the why behind my recommendations, and treat your budget like it is my own.

My style is collaborative, honest, and a little bit scrappy. I am here to make research feel possible, not intimidating, and to help you feel proud of the decisions you make with your data.

When we work together you are not just renting my brain. You are getting a partner who genuinely cares about your brand, your customers, and your peace of mind.